How Artificial Intelligence Is Impacting Quality Assurance Roles

This article explores the profound impact of AI on Quality Assurance (QA), discussing both its benefits in automation and predictive analytics, and the challenges it introduces, including data requirements and its ever-evolving nature.

Margarita Simonova
Margarita Simonova
Founder and CEO of ILoveMyQA

September 16, 2023

3 min read

How Artificial Intelligence Is Impacting Quality Assurance Roles

The rise of AI has been dominating news headlines recently—and for good reason. More so than any other recent advances, AI has had tremendous effects on all of society.

We have seen that it has become a catalyst in facilitating the use of automation to complete tasks. It has also allowed for deeper levels of analysis of data and can report its results in a format that can be readily consumed by users without a technical background. Furthermore, it allows for users to make quick and informed decisions based on vast amounts of data.

While AI has changed the world in general, its effects have also made a strong impact on the field of quality assurance (QA). These changes come with immense benefits, but also introduce new obstacles that must be addressed.

In this article, I will take a look at these benefits and drawbacks in order to understand how AI has impacted QA roles overall.

Benefits Of Using AI For Quality Assurance

First, let's look at a few of the ways that AI can support the QA process:


Prior to the mass introduction of AI, the QA process was primarily manual. For software developers, ensuring the quality of an application was a painstaking effort. Sure, it involved the use of sophisticated tools, but the programmer was still running numerous tests, searching through lines upon lines of code and applying fixes one by one. Even with all this effort, some errors often made their way through to the finished product, due to human nature. With AI, developers no longer need to manually run their QA routines or do regression, functional and load testing—these chores can now be fully automated.

Predictive Analytics

In a traditional environment, errors are fixed after they have been made. Now, AI algorithms can proactively prevent errors from occurring by analyzing code and making adjustments before errors even happen. Because of this, the role of a QA tester has shifted more into data analysis.

User Experience

If an application's UX is sub-par, then customers will not be returning to it. Until now, testing UX has typically been a job relegated to people due to its complexity and subjectivity. Now, though, AI has become advanced enough to copy human interactions. This lets AI become a useful contributor in the testing of UX, which makes the testing faster and can lead to better results.

Exploratory Testing

In this type of testing, the tester does not follow a predetermined path, but is able to explore the application freely. AI is now able to handle this task and, in doing so, is able to find new bugs and issues with code that previously would not have been found without spending countless hours of manual testing.

Challenges When Using AI For Quality Assurance

We’ve now discussed many of the benefits of using AI for QA. But the presence of AI has not always been positive. Let’s now take a look at some of the difficulties that AI has introduced:

Data Requirements

AI does not just casually learn how to perform its various functions—it requires a vast amount of carefully selected data to be fed to it. All of this data has to be curated by QA professionals. They must ensure that the data being fed to the system is accurate, otherwise the AI model will be trained incorrectly.

Mysterious Methods

In general, many people still do not fully understand how AI works. Even AI experts don’t always understand how the system is learning. On top of that, the companies that make AI often try to keep their methods secret. Not fully understanding how AI works can become a big issue.

Constantly Changing

Finally, AI is still rapidly evolving. To keep up, a QA professional needs to be constantly on their toes, continually learning about the latest trends. This includes learning about the latest AI models and how they have changed from their predecessors. This means that despite being a tool to help QA professionals more efficiently do their jobs, AI also takes a lot of work to master and keep learning about.


As we can see, AI has been having a big impact on QA roles. It is changing how the QA professional accomplishes their work in positive but also concerning ways. The more learning QA teams do to understand AI, and the more that we learn about it as a society, the greater its rewards will be for QA and for end products.